The announcement wasn’t exactly to introduce a new WhatsApp Business API, but rather for the new API Cloud service that Meta is offering.īefore this announcement, the WhatsApp API was also available, but it was not in the cloud accessible to the public. What is so different from what WhatsApp had before? The changes applied are significant for companies, since they reduce the estimated budget for the use of this channel at enterprise level, but they also have more tools to improve the customer experience. On May 19, 2022, Meta CEO Mark Zuckerberg announced that WhatsApp will introduce public cloud-based API services in a bid to get more businesses to use the app. The key information you need to understand and get the most out of WhatsApp APIs for your business
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